Article
Phenom 300/300E Owners: Is Now Your Peak Market?
Jon Gilbert, C.M.
Phenom 300/300E Market Snapshot
- Only three percent of the fleet is for sale, which offers Phenom300/300E owners strong leverage.
- Values are 10–15% above original purchase price for low-time, well-equipped 300Es.
- Newer 300Es are trading between $12M and $13.5M, often with multiple interested buyers.
- There’s a strong demand for buyers due to multi-year delivery delays from Embraer.
Tight Supply, High Demand
Only three percent of the Phenom 300/300E fleet is for sale—a remarkably low number in aviation. When availability drops below 10 percent, pricing power shifts toward sellers, and today’s market sits well below that threshold. Why this matters: New aircraft deliveries are stretched far into the future. Buyers who want a proven, efficient aircraft now are competing for a limited number of well-maintained pre-owned options.Unusual Price Strength
In an industry where depreciation is the norm, the Phenom 300/300E is breaking the mold. Low-time, late-model 300Es are often selling at 10–15 percent above their original purchase price, with well-equipped newer models trading in the $12M–$13.5M range. Why this matters: For Phenom 300/300E owners, this translates to real equity. Extended value can be strategically converted into cash, a larger aircraft, or fleet realignment without the typical resale loss.Market Outlook: Why This May Be the Peak
Over the next 12–18 months, several factors could shift the balance:- Increased OEM Production — More deliveries could gradually add supply to the market.
- Interest Rates & Financing Costs — Higher borrowing costs could slow buyer enthusiasm.
- Fuel Price Fluctuations — Significant spikes can influence operational preferences.
Tariffs & the Phenom Market: What Owners Should Know
Current U.S. tariffs do not directly affect Phenom 300/300E sales where both parties are U.S.-based. Only aircraft being imported into the U.S. or deals involving international buyers may trigger customs duties or added costs. Additionally, a recent agreement between the U.S. and the EU has preserved a tariff-free framework for aerospace goods. This provides much-needed stability despite wider trade friction. This means most pre-owned Phenom transactions will proceed without tariff-related disruption. For cross-border transactions, our team at The Jet Agent will handle all compliance details to ensure a smooth process. Why this matters: For most U.S.-based Phenom 300/300E owners, tariffs won’t affect a potential sale. That removes a major unknown from the equation, allowing you to focus on timing, pricing, and market strategy. While no one can predict with absolute certainty, current conditions suggest we may be at or near the top of this market cycle. For those considering a sale in the next few years, acting sooner may yield stronger results than waiting.What’s Driving Buyer Motivation
Buyers are moving quickly for several reasons:- Performance & Efficiency — The Phenom 300/300E offers category-leading range, speed, and fuel efficiency.
- Immediate Availability — A ready-to-fly aircraft today is worth more than a delivery slot in 2027 or later.
- Turnkey Appeal — Updated avionics, fresh inspections, and modern interiors are irresistible to serious buyers.
Phenom 300/300E Owners: Avoid These Common Pitfalls
Even in a strong market, sellers can make costly mistakes:- Overpricing or Underpricing — Setting the wrong number can either stall the sale or leave money on the table.
- Skipping Pre-Sale Preparation — Overlooking small maintenance items or letting records get disorganized can hurt perceived value.
- Choosing a Generalist Broker — The Phenom 300/300E market has unique nuances; representation from someone deeply involved in this specific model is key.
Enhancing Marketability with Small Investments
A few strategic upgrades can yield outsized returns:- Cosmetic Refresh — New carpet, seat refurbishment, or touch-up paint can make an aircraft feel new.
- Avionics Updates — Installing the latest software or adding features like upgraded weather radar can be a selling point.
- Connectivity — Wi-Fi capability has shifted from “nice to have” to “must-have” for many buyers.
Global Buyer Trends
Demand for the Phenom 300 series is not limited to U.S. buyers. International interest is strong, particularly from regions where the model’s range and efficiency are ideal for both business and personal use. Selling into these markets requires understanding export processes, regulatory requirements, and tax implications. All of which we manage seamlessly for our clients. Why this matters: Tapping into global demand broadens your pool of qualified buyers and increases the likelihood of achieving a stronger sale price.The Power of Confidential, Off-Market Sales
Not every owner wants their aircraft publicly listed. Discreet marketing to a select pool of vetted buyers can achieve excellent results while protecting privacy. This approach is especially effective in a market where demand is high and supply is low. After all, buyers are more likely to make strong offers when they know they’re competing for an exclusive opportunity. Why this matters: Off-market sales protect your privacy while creating competitive tension among serious buyers—often resulting in faster closings and stronger offers.Timing is Key
With only a few months left in 2025, the market is entering one of its busiest periods. Buyer activity peaks in the final quarter, fueled by operational needs, fleet planning, and year-end tax strategies. For Phenom 300/300E owners, this creates a unique opportunity. When demand is strong, many choose to capture peak value and transition—whether that means upgrading to a larger jet, moving into fractional ownership, or stepping out of aviation altogether. Why this matters: Selling into peak demand not only maximizes your return but also makes the entire process faster and smoother.Your Next Step
As we near the end of 2025, the market will likely only get hotter. You may decide to sell now, hold, or simply prepare for a future market window. An up-to-date valuation can provide clarity, showing where your aircraft stands today and what options make the most sense for you. At The Jet Agent, I specialize in the Phenom 300/300E market and closely track every sale, asking price, and days-on-market trend. As always, my goal is to help you make informed decisions that align with your long-term plans. Reach out to learn more and/or request a complimentary market valuation today.ABOUT THE AUTHOR
As Senior Sales Director at The Jet Agent, Jon Gilbert, C.M., makes buying and selling jet planes seamless.
A trusted advisor, he guides buyers to the perfect aircraft for their needs while crafting smart strategies that help sellers maximize their returns.
Our clients love Jon’s ability to optimize results. He listens carefully, uncovers what they truly need and delivers tailored solutions—even when they don’t know all the questions to ask!
For Jon, relationships come first. “I take bits of information, piece them together, and craft outcomes that fit each client perfectly,” he says.
His aviation career spans over 20 years. Before joining The Jet Agent, Jon served as President and Director of Sales for Jet Linx, managing a fleet of aircraft. He also led the aviation divisions at two prominent engineering firms.
As a commercial pilot with 2,000+ flight hours under his belt, Jon’s hands-on experience in the flight deck—flying a variety of aircraft, including Citations—adds a unique edge to his aviation expertise.
Jon earned a Bachelor of Business Administration in Aviation Management from the University of North Dakota. He’s an AAAE Certified Member and serves on its General Aviation Committee. He’s also a corporate member of the National Business Aviation Association, Citation Jet Pilots Association, National Aircraft Finance Association and Colorado Business Aviation Association.



